A. K. Ghalib & F. Hossain
Brooks World Poverty Institute - BWPI Working Papers. Manchester: Brooks World Poverty
Institute, University of Manchester; 2008. Working Paper No. 51.
Where the concepts of free markets and capitalism have been lauded to bring freedomand
choice, they have been held responsible for bringing much worldwide social andeconomic
disparity. Critics have blamed them for widespread crime, corruption andpoverty. Wary
of such consequences, entrepreneurs have come with an innovativesolution: running
businesses on a no-loss basis, combined with a social and moralcause. This paper looks
at the core concepts that lie at the heart of capitalism and freemarkets, and redefines
the enterprise as an entity that not only operates to maximiseprofits, but also works
towards a righteous cause. The paper discusses the basicfeatures of a social business
enterprise (SBE) and provides an illustration of thetheoretical framework; the second
part of the paper presents the case of Grameen-Danone Foods Limited (GDFL), a social
business enterprise. It carries a detailedanalysis of its rationale, incorporation,
product, operations, and the challenges itcurrently faces. The paper concludes with
a note on the benefits which such a socialenterprise brings, and surmises future prospects.