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Success Factors Of Export Marketing - A Meta-Analytic Critique Of The Empirical Studies
In: Turnbull, P W; Paliwoda, S J. IMP Conference (4th): Research Developments In International Marketing; 07 Sep 1988-09 Sep 1988; University of Manchester Institute of Science and Technology, Manchester, United Kingdom. IMP; 1988.
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Abstract
This article presents a critical review of 50 empirical studies which have tried to identify "critical success factors" of export marketing. It shows their main findings, discusses the question whether and how generalizations can be derived from these studies, and proposes desired consequences for future research.
Bibliographic metadata
Type of resource:
Content type:
Type of conference contribution:
Conference contribution title:
Publication date:
Author(s):
Conference title:
Research Developments In International Marketing
Conference venue:
University of Manchester Institute of Science and Technology, Manchester, United Kingdom
Conference start date:
1988-09-07
Conference end date:
1988-09-09
Publisher:
Proceedings title:
Proceedings editor:
Abstract:
This article presents a critical review of 50 empirical studies which have tried to
identify "critical success factors" of export marketing. It shows their main findings,
discusses the question whether and how generalizations can be derived from these studies,
and proposes desired consequences for future research.
Proceedings' volume:
4
Series title:
IMP
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University researcher(s):
Academic department(s):
Record metadata
Manchester eScholar ID:
uk-ac-man-scw:2n89
Created:
8th April, 2011, 00:01:03
Last modified:
8th April, 2011, 00:01:03