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Playing against China: Global value chains and labour standards in the international sports goods industry
Khalid Nadvi with Peter Lund-Thomsen, Hong Xue and Navjote Khara
Global Networks. 2011;11(3):334-354.
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Abstract
The rise of China as the global factory raises challenges for many developingcountries and their producers. The football-manufacturing sector is a case inwhich China has emerged as a global player. It is also a sector where compliancewith international labour standards is considered critical. Leading internationalbrands dominate the industry and control the global value chain for sports goods. Inthis article, we explore the relationship between the rise of China and internationallabour standards and consider how labour standards have affected the geographyand organization of global football production. We draw on evidence from three ofthe main production locations – China, Pakistan and India. It appears thatcompliance with labour standards not only has different implications for the threeproduction locations, but also that compliance alone is an insufficient basis forcompeting against China.
Keyword(s)
Child Labour; China; Football Manufacturing; Global Value Chains; Globlisation; India; Labour Standards; Pakistan